We gather and analyze data about a target market, including the customers, competitors, industry trends, and other factors that may impact the success of a business.

Our journey of helping you make data-driven informed decision starts from:

• Understanding your business problems and defining your research objectives
• Identifying the target market
• Gathering data
• Analyzing the data, and
• Making Recommendations

• Brand Health Study – We conduct brand health market research to measure the overall health and performance of a company's brand. This can include metrics such as brand awareness, brand perception, and customer loyalty.
• Product Testing – In carrying out product testing, we evaluate the product's performance, usability, and other key factors. This can help companies identify areas for improvement and ensure that the product meets the needs of its target market.
• Retail Audit – We collect data on company's sales, distribution, and other key performance metrics from retailers. This will help the company to identify areas for improvement in their sales and distribution strategies.
• Retail Execution – We implement the company's sales and marketing strategies at the retail level, evaluate the performance of the retail execution, and identify opportunities to improve sales.
• Retail Census – We conduct retail census survey of all the retail outlets in a particular market. This will help the company to have a better understanding of the overall retail landscape, and identify opportunities for growth.
• Competitor Analysis – We help companies carry out competitor analysis by gathering and analyzing information about their competitors, including their strengths, weaknesses, and strategies. This will position the company to identify opportunities to differentiate themselves and gain competitive advantage as well as make informed decisions.
• Analysis and Insights – We analyze business data inclusive of tracking their social media engagement, sales data, and website traffic and customer behavior to enable our clients gain insights into their business performance, have a better understanding of their customers, identify trends and patterns, and make data-driven decisions to improve sales.

• Surveys - Our Survey is a cost-effective way to generate data from a large number of people. We conduct surveys online, over the phone, or in person. We also make use of a set of structured questions that are designed to gather specific information about customers, their preferences, and their behaviors.

• Interviews - We conduct Interviews in person, over the phone, or online via a one-on-one discussion between interviewer/enumerator and a respondent targeted at providing in-depth, qualitative information about a customer's needs, opinions, and behaviors.

• Focus Groups - Our Focus groups discussion is targeted at small, moderated discussions that are typically held in person. It brings together a group of people who represent a target market and encourage them to discuss their thoughts and opinions on a particular product or service. Through the focus group, we provide valuable qualitative insights into customer perceptions and preferences.

• Observation - We also gather data through observation which involves observing customers in their natural environment. This can include watching how customers interact with a product or service, or observing their behavior in a particular setting. Through observation, we provide valuable insights into customer behavior and preferences.

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  • Secondary Data Collection – As part of our secondary data collection processes, we make use of existing sources, such as government reports, market research studies, and industry publications. This makes the research cost-effective and provide a broad view of a particular market, Furthermore, we can provide specific insights into a particular product or service via more detailed analysis.